We’ve talked about it in here, and they talk about it more in the ‘best of’… how Pete really does have a nose for the future. He consistently either has or recognizes a great idea. Only no one knows it but him. And, well, us, because of how we know how it turns out.

In the pilot, he suggests the ‘death wish’ idea that Don had vehemently dismissed, and everyone is horrified. But really, what do we think the symbolism behind Marlboro Country is?

He pitches the very excellent Bethlehem Steel tagline, the Backbone of America.

During a discussion about how to angle Israel tourism, Pete says, “Maybe we should try and exploit the danger, instead of fighting it. Travel as adventure.” This idea, while not being actively shot down by Don, was skimmed over.

He was the only one who liked the Volkswagen ad, which pissed everyone off. He recognizes the hip factor of Kennedy, calling him Elvis. The way I saw that, he wasn’t comparing the people, but the potential (and eventual) phenomenon of Kennedy to that of Elvis.

SEASON 2 SPOILER ALERT FROM THE PROMOS below the fold (more…)

Roberta said it first: Don loves Rachel.

Until my DVDs came, I had only seen Marriage of Figaro once—the only episode of Mad Men for which that was true. I didn’t start saving them right away, and around the time they were rebroadcast, I was in the midst of switching from Tivo (rocks) to Io DVR (sucks) and screwed up the recording. It’s an amazing and important episode, and I’d only seen it once. So I rewatched it right away, pausing only to write up everything and watch an extra feature.

Anyway.

In the early part of the season, I wondered if Don wasn’t seriously, even suicidally, depressed. (more…)

Where have we heard that before?

Nixon vs Kennedy. Rachel to Don, when he wants them to run away together. Don to Pete, when he attempts blackmail. You haven’t thought this through. You haven’t thought this through.

In the Wheel, Don learns that Adam has hung himself. (more…)

(Or, A Blog is Born.)

Hi.

So, I’m a little uncomfortable with this, because it may be crossing over into narcissistic. But I was over in TV Squad. TV Squad’s Bob Sassone has been a fan of and written about Mad Men since the beginning, and I used to follow his write-ups and comment. The show finally has its own category on the site, and Bob is now a reader of ours as well. (And watch for an interview over there with Rich Sommer in a few weeks. We’ll let you know.)

The thing about Basket of Kisses, as you basketcases know, is that we started it after Season One had aired. Pretty much, right after. The first post was basically Peggy? WTF??? only with a better title.

(Actually, pretty funny. I just glanced over at that first post so I could put in the hyperlink, and I absolutely ask the spelled out version of WTF. I am very freaking consistent.)

Okay so my point, and I will make one, and it in fact ties in with my being consistent… it turns out that looking at my profile page in TV Squad, I can (and now, so can you) view all my comments in one place. So, kind of mini-write-ups/reactions to S1 in progress. (more…)

I… just noticed.

I could write something, but really, why?

Discuss.

I’ve been meaning to post this, and then hullabaloo goes and quotes it, so that was my cue.

This is the greatest advertising opportunity since the invention of cereal.

So I checked. On when cereal was invented. For real, it’s kind of cool:

Will Keith Kellogg was the founder of the W.K. Kellogg Foundation, founded in 1906. In 1894, Kellogg was trying to improve the diet of hospital patients. He was searching for a digestible bread substitute using the process of boiling wheat. Kellogg accidentally left a pot of boiled wheat to stand and the wheat became tempered (soften). When Kellogg rolled the tempered or softened wheat and let it dry, each grain of wheat emerged as a large thin flake. The flakes turned out to be a tasty cereal. Kellogg had invented corn flakes.

Will Keith Kellogg founded the Battle Creek Toasted Corn Flake Company in 1906.

Rice Krispies were introduced by Kellogg in 1929.

(‘It’s toasted‘, btw, was the Lucky Strike tagline since 1917. )

(And the song is really really fun to sing. I’ve taught it to many singers. I like being Pop.)

A weekend quotation, only longer.

From Bablyon. Sunday night, Mother’s Day, Don and Betty are being playful in bed.

Don: What about Advanced Reproduction? How are your studies progressing in that?

Betty: Mmm… Completed. I got an A, actually.

Don: You did?

Betty: Yup I did.

Don: I flunked the whole thing.

Betty: Well that’s because you got caught cheating.