Comment on this post at our new digs!

Deborah quoted this section from the Brandweek piece:

There will be some high-profile stunts and outdoor ads that look to spur water cooler chatter. The shuttles between Grand Central Terminal and Times Square in New York will become Mad Men set pieces, with the interiors decorated to evoke Draper’s early 1960s world of men in fedoras and martinis with lunch. The cars will have “chandeliers” on the ceilings, snappy lines of dialogue on the walls and life-size images of Draper himself appearing on the commute.

So I was too busy at work to even read this part. But this morning I get a message from a co-worker’s blackberry (I’m telling you, I have a whole Mad-Men-crazy-girl reputation at work) about the times square-to-grand central shuttle, how it’s plastered with Mad Men.

I’m psyched, because I don’t typically take the shuttle, but I totally can; it gets me where I’m going. And I have been impressed in the past with the amazing wraps that I’ve seen on the S; I do love good advertising.

It was funny, because I get there after work, and I look inside the train, and I don’t see any Mad Men. The co-worker had described it as all over, so I was confused, until I realized there are two trains, and it was probably in the other one. So I actually let the train go, with me not on it, because I must see this thing today.

Ohmygoodness.

It is majestic.

Here is what a subway car looks like normally.
Here is what a subway car looks like normally.

(more…)

Advertisements

Saw my chiropractor tonight, and he says he sees Mad Men commercials whenever he turns on the TV in his basement. He’s not sure what channel he saw what commercials on, but that TV is almost always tuned to one of the ESPNs.

But that this guy is aware of being innundated with these ads? Good stuff.

I wrote the following yesterday. And then after I wrote it, I dug around AMC’s website.

I am so outraged. Like, speechless. (Well, my version of speechless is kind of word-heavy, but you get it.)

Those stupidheads at AMC are NOT GOING TO BE SHOWING MAD MEN AT ALL IN MAY. NOT AT ALL. NOT SUNDAYS AT MIDNIGHT, NOT WEDNESDAYS AT 3AM, NOT SATURDAYS AT 6AM TO COMPETE WITH ANGEL ON TNT, NOT ANYWHERE AT ALL.

Heard about this great new show but still haven’t gotten around to seeing it? Been waiting for the latest run to wind up, (which it just now has) and maybe you’ve even read that the first two episodes will be airing over the next two weeks?

WELL TOO BAD FOR YOU!!! Guess you’ll have to wait until July.

Way to build momentum, Jack. Or, what’s that other thing… LOSE ANY STEAM YOU HAVE WITH POTENTIAL NEW VIEWERS WHO WILL FORGET ABOUT YOU ONCE THEY START WATCHING NEW EPISODES OF HOUSE AND ER.

Anyway, I think this little intro perfectly sets up the rest of what I had prepared. Enjoy:

I’ve been thinking it’s time to recap AMC’s sins. Some of you are new, but also, like when your shitty boyfriend starts acting all sweet lately, you might be losing perspective.

Let’s take a moment, shall we, to think back to a simpler, happier time. (more…)

Here’s another article on this fascinating new advertising scheme for Mad Men. Okay, do I understand the nuances? No. Fortunately I’m a writer, not an advertising professional.

Here’s what I do understand: BMW will be “an exclusive premiere sponsor and series partner for season two of Mad Men.”

BMW will participate in the Mad-vertising, which I think is the stuff that Roberta likes so much; the conversational/factual bits about products and product advertising that precedes the regular commercials.

In addition, BMW will support a variety of network programming specials leading up to the new season, including a “Mad Men” season one marathon, and a special half-hour “Mad Men” documentary. BMW will also sponsor two additional episodes during the show’s second season.

I’m not sure I understand the “two additional episodes” thing. Does it mean the season will be two episodes longer? Does it mean two episodes besides the premiere will be BMW exclusives? Color me confused.

But I guess it’s pretty cool. And as we’ve said before, we want this show to suceed like crazy, because otherwise, there goes our hobby.

Advertising and television insiders are buzzing about AMC’s new advertising deal, which, frankly, I barely understand.

AMC has said it will guarantee a portion of its upfront deals based on two new metrics designed to measure viewer receptiveness to behavioral-targeted spots.

Charlie Collier, AMC general manager and executive vp, said the central premise behind the first metric is to try to bring to TV the sort of precise behavioral targeting that powers the most effective Web advertising. Developed in conjunction with The Nielsen Co. (Mediaweek’s parent), the Audience Identity Metric “assesses correlations between genre and behavior,” Collier said. “Say you’re a financial services client, looking to reach men 25-54 who also happen to use the Internet as a primary source for financial information. AIM helps us generate a list of the films that the target is most likely to watch.”

Based on these inferences, AMC can then follow through by developing customized packages that will effectively deliver the most receptive audience for its advertisers.

It’s really interesting, if less fun to read than, say, a minute dissection of Don’s personality. I suggest you read the whole article.

I know it’s silly.

Weiner spoke the other night about how back then, being in advertising was considered on equal par with being in show biz. I think that still exists to a very small degree. I mean, I have worked in a branch of advertising for the past several years; but not a branch that works with TV or even radio. But I get it. And I have in fact seen an ad that I have assisted in developing run in a publication, and I do get that little twinge of Oooh, famous! But mostly not so much.

So I know it’s a little ridiculous that I am So Excited to see that TV Guide has linked to us! The actual TV Guide! TV friggin’ Guide!