What They\'re Saying
This one’s cool—it intersperses Mad Men quotes with real quotes (and continues longer than a clear screen capture can show).


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Advertising Age has this absolutely amazing Mad Men-themed 16-page insert. (Thanks to Basketeer/Basketcase Peter G. for bringing this to our attention.) (And yeah, that means we haven’t finalized the voting.)

The brainchild of Initiative Media, the insert mimics an issue of Ad Age from 1960. Now, in case you don’t know, Ad Age is the industry insider magazine for advertising professionals. Adam mentions it in 5G—it’s where he saw Don’s picture and recognized him as his brother.

The sixteen pages are a mixture of real articles from Ad Age in 1960, fictional articles talking about Sterling Cooper and Don Draper as they’d be talked about if they were real in 1960, and some “then and now” articles; like comparing prices and wages, or Ad Women: How Agency Life Really Was.

Because printing out these pages shrinks the font, I’m reading it kind of slowly, but I’m enjoying it. There are spots where it’s too coy by half, and other spots where it’s just perfect. The important thing for us Basketeers/Basketcases is that everyone everyone everyone in the advertising industry will see it. And then, we hope, tune in.

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Read it here, or find it on C-6 in the Business Day. It’s just huge, this Season Two launch.

Okay, first nugget.

“People in the business are talking about it, gathering to watch it,” said Mary Warlick, chief executive at the One Club for Art and Copy, an organization in New York that honors creativity in advertising.


The club is presenting an exhibition intended to “bring back the real-life men and women” on whom “Mad Men” is based, Ms. Warlick said, like Mary Wells Lawrence, George Lois and David Ogilvy. The exhibition, at the Science, Industry and Business Library of the New York Public Library, runs from Tuesday through Sept. 26.

Emphasis mine. Cool as shit, right?


Well, not entirely.

Linda Schupack, AMC’s Senior VP of Marketing, is being considered one of the “Entertainment Marketers” of 2008.

You know, the ideas were great. They talk the talk just right:

(The)… approach was applied to the show’s TV spots, which played up “Mad Men’s” frequent boozing and smoking (this was the era of the three-martini lunch, after all) and scandalous intra-office affairs as Amy Winehouse’s retro-sultry single “You Know I’m No Good” snaked along on the soundtrack. Ms. Schupack says the song perfectly summarized the show’s goal to make its period trappings modern, relatable and sexy.

“It gave people the feeling that this is not a musty, fusty period drama by any means,” she says. “It’s a very contemporary, edgy drama that also has a cheeky sensibility about itself as well.”

As we know, the problem didn’t so much lie in the campaign, but in the disappearance of it, and of the show and kind of all signs of its existence!!!