(Note: Roberta and I decided on a once-a-week news summary, but it’s only Wednesday and this is already a huge post, so here’s a half-week summary for your reading pleasure.)

The New York Times was a gift that kept on giving. After last week’s Sunday article, we had a major feature in Monday’s Business Day section.

The series was even the subject of an $8,000 question on a recent episode of “Who Wants to Be a Millionaire,” asking which business “Mad Men” is about. When a contestant asked the audience for help, 86 percent answered correctly.

And hey! The article says there’s going to be a 2009 wall calendar. Sweet.

But that’s not all. The Times is creating buzz elsewhere. New York Magazine’s Culture Vulture writes about the Sunday Times cover story:

We shamefully haven’t caught the first season of the show — by the time Nussbaum and Sternbergh starting telling us how good it was, in unison, last summer, we just had fallen too far behind and were secretly hoping it would tank so we wouldn’t have to catch up. But thanks to the stupid New York Times Magazine, we can’t put it off any longer. Now we have to (sigh) go buy the DVDs of season one when they come out on July 7, and (sigh) sit down in front of our TV, and (long sigh) watch all thirteen hours of it. And then we have to watch the new season too! We’re sure it’ll be great, but jeez, that’s a lot of hours.

TV Squad gets in on the act, using a photo from the article, linking, and quoting.

Meanwhile, someone has to disagree, and the butthead of the week is Sacha Zimmerman of The New Republic, who calls the Times article “a fawning hagiography” and complains that the show is mannered and false. To prove that the show is winkingly self-aware, Zimmerman quotes from the first and last episodes; because there just isn’t that much in between. I agree that if the show was as self-conscious as the “magic machine that makes copies” line, I might have stopped watching early on. Fortunately, there are very few such lines to be found.

TV with MeeVee also linked the article as worthwhile “lunchtime reading.”

In other news, Daily Emerald has an article on summer television:

The smart, surprising and provocative drama is the most stylish show on TV. I would watch for the wardrobe alone, but witty lines like “Love was invented by guys like me to sell Nylons” make it my favorite show of the last decade.

The second season promises to feature more than its share of the two things that have made the show great: secrets and sex.

Entertainment Weekly included Mad Men on its list of 100 “New Classics” TV shows (at #91).

Christina Hendricks was named the IGN TV Babe of the Day. (Yeah, yeah, Whedonesque probably already reported it.) (On edit: Of course they did.)

The (Chicago) Daily Herald has an article on serious summer shows which notes that Mad Men is “stylish” and returning for a second season.