I’ve been meaning to post this, and then hullabaloo goes and quotes it, so that was my cue.

This is the greatest advertising opportunity since the invention of cereal.

So I checked. On when cereal was invented. For real, it’s kind of cool:

Will Keith Kellogg was the founder of the W.K. Kellogg Foundation, founded in 1906. In 1894, Kellogg was trying to improve the diet of hospital patients. He was searching for a digestible bread substitute using the process of boiling wheat. Kellogg accidentally left a pot of boiled wheat to stand and the wheat became tempered (soften). When Kellogg rolled the tempered or softened wheat and let it dry, each grain of wheat emerged as a large thin flake. The flakes turned out to be a tasty cereal. Kellogg had invented corn flakes.

Will Keith Kellogg founded the Battle Creek Toasted Corn Flake Company in 1906.

Rice Krispies were introduced by Kellogg in 1929.

(‘It’s toasted‘, btw, was the Lucky Strike tagline since 1917. )

(And the song is really really fun to sing. I’ve taught it to many singers. I like being Pop.)