The common understanding of how it worked, the legend (if you will), is that men wore hats until John F. Kennedy appeared for his inauguration nude-headed, and, overnight, the hat business was over.
(We at the Basket have been bracing ourselves to say goodbye to the behatted Don Draper for Season Two. )
CBS Sunday morning did a feature on hats this morning. Just now. They claim that it wasn’t quite like that. Turns out young men were leaving their hats at home more and more commonly. Kennedy just brought it to the public’s attentions.
Which suggests, again, that Don is a little old-fashioned. I mean, he may not be categorized with the ‘young men’, but he’s younger than Kennedy. And though there is a lot of hat-wearing among the young men of Sterling Coo, Pete Campbell is frequently seen hats off.