Comments on: More big fat New York Times presence for Mad Men

By: Basket of Kisses | Ad Age is Mad Age

Basket of Kisses | Ad Age is Mad Age — Sat, 13 Sep 2008 21:15:20 +0000

[...] Age has this absolutely amazing Mad Men-themed 16-page insert. (Thanks to Basketeer/Basketcase Peter G. for bringing this to our attention.) (And yeah, that means we haven’t finalized the [...]

By: Mad Men Zippo « Basket of Kisses

Mad Men Zippo « Basket of Kisses — Mon, 30 Jun 2008 18:18:44 +0000

[...] 30, 2008 · No Comments We heard about this recently, and now here it is. Zippo has created two distinctive MAD MEN Zippo lighters as the [...]

By: Mad News June 25–29, 2008 « Basket of Kisses

Mad News June 25–29, 2008 « Basket of Kisses — Sun, 29 Jun 2008 13:26:24 +0000

[...] mentioned in our reporting on the New York Times article, JWT will have a ten-second advertisement inside the new DVD release. [...]

By: Ad Age is Mad Age « Basket of Kisses

Ad Age is Mad Age « Basket of Kisses — Thu, 26 Jun 2008 11:03:00 +0000

By: Peter G

Peter G — Tue, 24 Jun 2008 19:50:26 +0000

Here’s a link to the Advertising Age insert – amazing! http://www.adage-360media.com/adage360/madmen/

Peter G.

By: Deborah Lipp

Deborah Lipp — Tue, 24 Jun 2008 13:24:04 +0000

Hull, it’s a Mystery.

By: hullaballoo

hullaballoo — Tue, 24 Jun 2008 06:50:14 +0000

Networks get the bulk of their money from ad sales and licensing to their affiliate stations. Depending on what kind of deal was struck with the production company, they may get a small portion (a very, very small portion) of “after-market” items such as syndication, foreign rights, DVDs, CDs, online sales, or other merchandise. But usually, that’s only if they actually had a hand in producing the show. For the most part, after-market items fall to the producers–in this case, Lions Gate, and Matthew Weiner/Weiner’s production company. Is AMC an actual producer of the show? Or are they merely a distributor with exclusive American (US) rights to the show? If they’re not actual *producers*, then the DVD sales don’t mean squat to them, except the cut they get from sales through their web site.

I agree, the show is getting good publicity, but that’s not entirely free, either. They had to pay a PR company to handle it all. It’s certainly less expensive than *traditional* advertising, but believe me, it’s not free. Everything costs. The Bloomingdale’s promotion has a cost associated with it as well. I’m pretty sure Bloomie’s didn’t give up any of their window space for free—even if it was in conjunction with promoting their own merchandise. Mad Men very likely had to pay some sort of fee to be there.

What I don’t understand about AMC, is why they spend money to promo their “Future of Classic” movies on other networks, but don’t do the same for Mad Men? Why advertise the same Charles Bronson movie that they’ve shown ALL WEEK, when they can advertise their flagship show instead? I’ve seen promo’s for AMC movies (Future of Classic) on other networks, but I’ve never seen a Mad Men commercial on any channel but AMC. Why is that?

By: Oaktown Girl

Oaktown Girl — Tue, 24 Jun 2008 05:27:07 +0000

Sky high DVD sales numbers are what brought back Family Guy.

By: Deborah Lipp

Deborah Lipp — Tue, 24 Jun 2008 04:23:28 +0000

Dan, DVD sales were actually what got the Serenity movie made. Which is to say, the show was cancelled, but the DVD sold so well that it was able to be successfully pitched as a film.

By: Retro Girl

Retro Girl — Tue, 24 Jun 2008 00:09:46 +0000

I am 1960’s obbsssesed, so if anyone could get the Ad Age suppliment scanned and on this website, that would be beyond awesome. I understand if you can’t due to copyright issues. Yeah for the CD coming out!