Did you miss me? Roberta did. I left her with managing the news feed, which is normally my job, and of course it was a super-busy week. On the bright side, she got to go to Bloomie’s and I didn’t, so there you are. (I mean, I could. Manhattan isn’t exactly far. But she actually works there so it’s easier for her.)
Also, I’m very proud of Roberta for not hijacking the blog for nephew pictures. Especially since we have a brand new, newborn nephew. Who is really cute. Just sayin’.
I had a great time. I’m very relaxed. My son got his first tattoo and enrolled in all his fall college classes. I have sun poisoning (Every. Damn. Summer.).
I spoke with a lot of friends and acquaintances about Basket of Kisses and about Mad Men, and it’s more or less what I expected, maybe worse; fewer than half had heard of the show, and none had seen it. Now, I didn’t want to be seen to be recruiting, but I witnessed, if you know what I mean. AMC really has their work cut out.
Anyway, more than 80 articles were sitting in my newsfeeder when I got home last night, so I have my work cut out for me.
June 16, 2008 at 8:48 am
Me? No sun poisoning. I mean, no son either, but, y’know, just saying…
I get this a lot. Tell people about the show. Haven’t heard of it. Tell people about the premise. Oh yeah, I have heard of it.
The fact is (okay, maybe not fact) that Mad Men is a bad title until you know what it means. So once people tell me they’ve heard of the show, I explain the title. Every time. And then I say that it’s a bad title until you know what it means. I think that having that dialogue reinforces the title, so that people start to make the connection and will, I dunno, maybe watch the damn show once it’s available.
Saving the world, one viewer at a time.
June 16, 2008 at 9:19 am
Proposed new titles:
“Breaking Draper”
“Searching for Whitman”
“Sterling Cooper 360″
“Keeping up with the Campbells”
“Pretty Betty”
June 16, 2008 at 9:45 am
“Ossining 10562″
“60′s-something”
“Dexter” (seems to have strong draw potential)
June 16, 2008 at 9:57 am
Welcome back, Deborah!
Just a tidbit on the Mad Men title….When I mentioned the show to someone, the person thought the show would be about evil dictators, like Hitler and Idi Amin….Go figure!
June 16, 2008 at 11:03 am
“Dexter” is my favorite so far. The logic is unassailable.
My choice?
“That Retro Show About Ad Men”
It’s got it all.
June 16, 2008 at 11:04 am
Or
“Not Swingtown. The Other One.”
Or
“Didn’t Some Show I Haven’t Seen Earn a Golden Globe?”
June 16, 2008 at 11:05 am
“Two. Two Golden Globes.”
June 16, 2008 at 11:06 am
“Basket of Kisses”.
We’d probably get more hits.
Only saying.
June 16, 2008 at 11:15 am
I also have to explain what the title means a lot as well!
It’s goes something like this…
“It’s about ad men in the early 60′s on Madison Avenue, so Mad Men. Get it, ad men on MADison Avenue? Ad men. Mad Men.”
I am doing my best to recruit viewers too!
June 16, 2008 at 11:54 am
Oh, forgot to add…
Welcome back, Deborah!
June 16, 2008 at 12:55 pm
Thanks!
June 16, 2008 at 4:09 pm
Welcome home, Deborah!
I suppose the title is a little off-putting for those not in the know, although I like it. I could see how someone unfamiliar with the program might think they’re doing “One Flew Over the Cuckoo’s Nest” or something. But the thing that still chaps my hide about the way AMC is marketing this program is that they’re preaching to the choir. They’re advertising it on their own channel, instead of other people’s networks. Plus they include it in publications like Ad Age and Variety, but not Time, Newsweek, or InStyle? What kind of sense does that make? If they’re spending $25 million on advertising and publicity, they should be trying to get the uninitiated, rather than the people who are already on board and enthusiastic about the show.
One thing that surprises me about this show’s demographics, based on casual observations and the kind of web response it’s getting, is that it’s audience is fairly diverse. There seems to be a good mix of ages, races, political leanings, etc., with the common thread being that they’re pretty intelligent and well educated. As Don would say, “that’s the greatest advertising opportunity since cereal.” They can say anything to just about anyone. Why aren’t they taking advantage of that?
June 16, 2008 at 4:22 pm
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June 16, 2008 at 7:35 pm
There’s a thread on the Mad Men IMDb board asking people’s ages. I haven’t opened it because it’s intimidatingly large, but I know you hang out there sometimes, do you know what the results are?
June 17, 2008 at 12:16 am
I’ve been spotted around town? Hmmm. Now I gotta get some new aliases.
But seriously, that thread is too daunting. I’ve only seen one or two pages, but even in those, the age spread is huge–from 12 or 13 to about 75 or 80.
June 17, 2008 at 9:17 am
I have powers.
September 13, 2008 at 4:54 pm
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