Last night I was all looking forward to watching the second episode… taping it, scrutinizing it, and getting back to you on it.
‘Cept for how they aired the fourth. : |
I have been, one viewer at a time, recruiting future Mad Men fans. One watched the pilot last week, and one missed it, but I assured her that if she joined us at the second episode, (Ladies Room), she would be just fine.
But the fourth? New Amsterdam? Betty babysits for Glen? Too soon! Too soon, I say!
Stop fucking with us. Just… stop it.
November 9, 2007 at 7:34 pm
I was seriously pissed off. I realize The Powers That Be at AMC may not be used to selling a series, but they must be aware that the show has gained some buzz and that people who didn’t see it the first time through now want to watch the whole thing from the beginning. So why are they doing this !?!?!?!
November 9, 2007 at 9:52 pm
I checked, and the one at 1am on Friday was also New Amsterdam.
And hey, AMC, there’s an article all over the ‘net about how the writer’s strike makes it a good time to catch up on reruns of shows with good buzz, like MM.
February 8, 2008 at 8:32 am
To pick up on the AMC marketing theme, one can only wonder how MM would be [better] marketed by another network.
Nothing personal against AMC, but they have to know that they are such underdogs as a brand. However they’ve got creative gold with this show, and it’s as if they’re afraid to put it out there.
If this show were on HBO or Bravo or something, it would run non-stop. I’m not condoning those incessant marathons, nor do I relish having “Real Housewives of Orange County” shoved down my throat. But there is something to be said for ubiquity when you’re building a brand on television. This isn’t the 1970′s when you can be sure that you’ll be found. Raves and awards are not enough.
And the Emmy’s aren’t until September.
My cable company, Comcast, recently moved AMC from Channel 43 to somewhere in the 100′s … the network must think I’ll be channel surfing at 1am and stumble upon the show.
They’re way outside their comfort zone and I hope they attract the right marketing talent to capitalize on their new direction. I haven’t seen Breaking Bad yet (on DVR), but I’m happy to see the mostly positive reviews.
However it will be wasted if they continue to be satisfied with the brand image of a sleepy rerun outlet.
Alright, so maybe it’s a LITTLE personal against AMC. But I’m one example of a viewer that never EVER tuned in before Mad Men. I can’t be alone.
As I’ve posted before elsewhere, if this show were picked up by HBO, the press would be talking about how they pulled out of their nosedive and got their mojo back.
Looks like they’ll rely on add’l press around the DVD release (waiting …) and leading in to S2. WAY too stodgy and unimaginitive IMO.
February 8, 2008 at 9:32 am
Dan, you’re right. A few marathons would not have been remiss. Nor would a more visible ad campaign (I saw MM first advertised on the IMDb, with a classy bit of Flash, but most people never heard of it). PROMOTING THE SHIT out of their Golden Globe win in magazines and on other TV stations would make a lot of sense. It hasn’t happened.
AMC used to be a commercial free movie channel like Turner Classic Movies, but more modern, mostly 50s through 90s. Then they started interrupting with commercials AND censoring, and their loyal audience ran away fast.
February 8, 2008 at 9:33 am
Dan, you’re right. A few marathons would not have been remiss. Nor would a more visible ad campaign (I saw MM first advertised on the IMDb, with a classy bit of Flash, but most people never heard of it). PROMOTING THE SHIT out of their Golden Globe win in magazines and on other TV stations would make a lot of sense. It hasn’t happened.
AMC used to be a commercial free movie channel like Turner Classic Movies, but more modern, mostly 50s through 90s. Then they started interrupting with commercials AND censoring, and their loyal audience ran away fast.
February 8, 2008 at 10:02 am
Dan, I agree with you 100% that their lame marketing is fear-based; in fact I was planning on doing a post about it. It seems that AMC wants to change their image, but won’t fully commit so as not to scare off their existing clients.
They need the balls of Rachel Menken and Don Draper, who had the vision and were willing to dump the old clientelle for the clientelle they wanted.
Bravo, as annoying as it gets, does it right.
And in fact, when Mad Men first premiered, I was unemployed, and got to watch the early episodes over and over. Because at the time AMC was briefly doing it right.
February 8, 2008 at 10:08 am
Roberta, you should do the full post anyway, it’s a discussion worth keeping going. (Ack! Sentence structure!)
February 8, 2008 at 10:27 am
Here, here.
But you need to get through your next couple posts concerning Vinny Kartheiser’s stubble and compare/contrast Peggy Olson with Zoey Bartlet.
*said with affection*
Love the blog …
February 8, 2008 at 10:50 am
NICE idea about the comparison.
Deb and I = both WW fans.
(We’ve already torn apart poor Vince’s Connor days.)
April 16, 2008 at 5:08 am
[...] AMC You’re Harshing My Mellow Week two I’m all set to watch Ladies Room, and they skip three episodes ahead to New Amsterdam. [...]
April 19, 2009 at 12:28 pm
[...] AMC You’re Harshing My Mellow Week two I’m all set to watch Ladies Room, and they skip three episodes ahead to New Amsterdam. [...]
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